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The short version
- Cheapest: Jungle Scout Starter at US$29 a month billed yearly (US$49 monthly). Helium 10's cheapest paid plan, Platinum, is US$99 a month yearly or US$129 monthly.
- Keyword research: Helium 10 Platinum now caps Cerebro and Magnet at 100 searches a month. Jungle Scout Growth Accelerator gives 250 for US$49 a month yearly.
- Ads: only Helium 10 Diamond (US$279 a month yearly) includes full PPC automation. Jungle Scout's self-serve plans stop at ad analytics.
- Free options: Helium 10 has a free plan with limited Chrome extension access; Jungle Scout has a 7-day money-back guarantee. Neither has a free trial.
Which plan fits you: calculator
Enter roughly how many keyword searches you run a month and how many products you track. The calculator picks the cheapest plan of each tool that covers it.
What you need
Cheapest plan for you
Prices checked October 6, 2026 on each company's own pricing page. Links marked "affiliate" may earn us a commission; the ranking is by cost only.
Helium 10 vs Jungle Scout: plans compared
| Plan | Per month (yearly) | Per month (monthly) | Keyword searches | Tracked products | PPC automation |
|---|---|---|---|---|---|
| Jungle Scout Starter | US$29 | US$49 | 50 a month | 50 | No |
| Jungle Scout Growth Accelerator | US$49 | US$79 | 250 a month | 150 | Analytics only |
| Jungle Scout Brand Owner + CI | US$129 | US$149 | Unlimited | 2,000 | Analytics only |
| Helium 10 Platinum | US$99 | US$129 | 100 a month | 20 | No |
| Helium 10 Diamond | US$279 | US$359 | No cap shown | 1,000 | Yes (2% of managed ad spend) |
From helium10.com/pricing and junglescout.com/pricing, checked October 6, 2026. Helium 10 dropped its Starter plan in January 2026 and cut Platinum's keyword searches (EcomCrew, April 2026).
Which should you choose?
- New seller researching products: Jungle Scout Starter or Growth Accelerator. Lower price, and the product database is the core of both.
- Keyword-heavy listing work: Jungle Scout Growth Accelerator, unless you need Helium 10's Cerebro reverse-ASIN data specifically.
- Running a lot of PPC: Helium 10 Diamond, the only plan here that manages ads for you.
- Before you pay, check your margin with our ACoS calculator and Amazon fee guide.
Helium 10 has a free plan: try the Chrome extension before choosing a paid tier.
Try Helium 10 freeFrequently asked questions
Is Helium 10 or Jungle Scout cheaper?
Jungle Scout. Its Starter plan is US$29 a month billed yearly, while Helium 10's cheapest paid plan, Platinum, is US$99 a month billed yearly.
Does Helium 10 have a free plan?
Yes, with limited access to the Chrome extension. Jungle Scout has no free plan but offers a 7-day money-back guarantee.
Which is better for Amazon PPC?
Helium 10 Diamond, which includes Helium 10 Ads automation for a 2% fee on managed spend. Jungle Scout's self-serve plans offer ad analytics only.
General information as of October 6, 2026. Software prices change; check each vendor's pricing page before you subscribe. Not affiliated with Amazon.