SuanSupply
The short version
- Selling plan: $39.99 a month (Professional) or $0.99 per item sold (Individual). Professional is cheaper from about 41 sales a month.
- Referral fee: a percentage of each sale, 15% in most categories such as toys and home and kitchen, with a $0.30 minimum. It's charged on the item price plus any shipping and gift wrap.
- FBA fulfillment fee (if Amazon ships for you): from $3.32 per unit for small items priced $10 to $50, plus a 3.5% fuel and logistics surcharge since April 17, 2026. Higher peak rates apply from October 15, 2026 to January 14, 2027.
- Example: a $24.99 toy weighing about 1.1 lb pays about $8.97 in Amazon fees per sale, or $9.28 during peak.
Amazon seller fees 2026 at a glance
| Fee | What you pay | When |
|---|---|---|
| Selling plan | Professional: $39.99/month. Individual: $0.99 per item sold | Monthly, or per sale |
| Referral fee | Usually 8% to 17% by category, 15% for most; $0.30 minimum | Each sale |
| FBA fulfillment fee | By size tier, shipping weight and price; from $3.32 per unit ($10 to $50 items) | Each unit shipped by Amazon |
| Fuel and logistics surcharge | 3.5% on top of FBA fulfillment fees | Since April 17, 2026 |
| Monthly storage | Standard-size: $0.78 per cubic foot (Jan to Sep), $2.40 (Oct to Dec) | Monthly |
| Other FBA fees | Low-inventory-level, returns processing, aged inventory, removal and disposal | Only if they apply |
US fees as of September 30, 2026, from Amazon's Seller Central help pages. FBA figures exclude the 3.5% surcharge unless stated.
Which Amazon selling plan is cheaper?
The Individual plan charges $0.99 for every item you sell. The Professional plan is a flat $39.99 a month. $39.99 ÷ $0.99 = 40.4, so if you sell 41 or more items a month, Professional costs less. Referral and FBA fees apply on both plans.
How much is Amazon's referral fee?
Amazon takes a percentage of the total sales price: the item price plus any shipping or gift-wrap charges, excluding sales tax. You pay the percentage or the minimum fee, whichever is higher.
| Category | Referral fee |
|---|---|
| Toys and Games; Home and Kitchen; Sports and Outdoors; Office Products; Pet Products; Tools and Home Improvement | 15% |
| Clothing and Accessories | 5% up to $15; 10% over $15 up to $20; 17% over $20 |
| Beauty, Health and Personal Care; Baby Products | 8% up to $10; 15% over $10 |
| Consumer Electronics; Computers | 8% |
| Electronics Accessories | 15% on the first $100, 8% above |
| Furniture | 15% on the first $200, 10% above |
| Jewelry | 20% on the first $250, 5% above |
| Everything Else | 15% |
Selected US categories as of September 30, 2026. Most have a $0.30 minimum per item. See Amazon's full list for your category.
The clothing thresholds matter: a $20.00 shirt pays 10% ($2.00), while a $20.99 shirt pays 17% ($3.57). Pricing just under a threshold can keep more money.
How much are Amazon FBA fees in 2026?
If you use Fulfillment by Amazon, you pay a per-unit fulfillment fee when each order ships. It depends on the size tier, the shipping weight and the price. Here are common rows for non-apparel items priced $10 to $50:
| Size tier | Shipping weight | Non-peak (Jan 15 to Oct 14, 2026) | Peak (Oct 15, 2026 to Jan 14, 2027) |
|---|---|---|---|
| Small standard | 2 oz or less | $3.32 | $3.51 |
| Small standard | 2+ to 4 oz | $3.42 | $3.61 |
| Small standard | 6+ to 8 oz | $3.54 | $3.74 |
| Small standard | 14+ to 16 oz | $3.96 | $4.18 |
| Large standard | 4 oz or less | $3.73 | $3.97 |
| Large standard | 12+ to 16 oz | $4.60 | $4.89 |
| Large standard | 1+ to 1.25 lb | $5.04 | $5.34 |
| Large standard | 1.75+ to 2 lb | $5.82 | $6.15 |
| Large standard | 2.75+ to 3 lb | $6.67 | $7.08 |
US, non-apparel, items priced $10 to $50, as of September 30, 2026. Add the 3.5% fuel and logistics surcharge. Items under $10 get lower Low-Price FBA rates; items over $50 pay more; apparel has its own table.
Size tiers come from the packaged item's weight and dimensions. For large standard and bigger items, Amazon uses the greater of the actual weight and the dimensional weight, so a light but bulky box can cost more than you expect.
What does Amazon charge for storage?
Monthly storage is charged per cubic foot of space your inventory takes up. For standard-size items it's $0.78 per cubic foot from January to September and $2.40 from October to December (oversize: $0.56 and $1.40). Sellers who store a lot compared with what they sell can also pay a storage utilization surcharge. It only applies once your ratio passes 22 weeks and you meet Amazon's other criteria.
Amazon also charges a low-inventory-level fee when stock of a standard or bulky product falls below 28 days of supply compared with demand. Keep enough stock at the warehouse, but not so much that storage fees pile up in Q4.
How much does it cost to sell a $24.99 product on Amazon?
An illustrative example: a $24.99 toy that lands at $6.04 per unit and ships as a large standard item of about 1.1 lb, sold through FBA on the Professional plan.
| Per unit | Non-peak | Peak |
|---|---|---|
| Selling price | $24.99 | $24.99 |
| Referral fee (15%) | $3.75 | $3.75 |
| FBA fulfillment fee ($5.04 / $5.34 + 3.5%) | $5.22 | $5.53 |
| Total Amazon fees | $8.97 | $9.28 |
| Landed cost | $6.04 | $6.04 |
| Profit before ads and storage | $9.98 | $9.67 |
Illustrative example. Plan fee ($39.99/month) and storage are shared across all your units, so they're left out here.
At peak rates, this product's break-even ACoS is about 38.7%: spend more than that share of ad sales on ads and every ad sale loses money. Open the ACoS calculator with these numbers, or check the same product in the ROAS calculator.
How can you lower your Amazon fees?
- Shrink the package. Moving from large standard to small standard, or down a weight band, cuts the FBA fee on every unit.
- Price with the thresholds in mind: items under $10 get Low-Price FBA rates, and clothing and beauty referral rates change at set prices.
- Keep 4 to 8 weeks of stock at Amazon in most months: enough to avoid the low-inventory fee, not so much that Q4 storage bites.
- Clear slow stock before October, when storage rises from $0.78 to $2.40 per cubic foot.
- Know your numbers before you order. Put landed cost and fees together with the landed cost calculator.
See your real margin on every product
Our Pricing and Landed Cost Calculator adds freight, duties, Amazon referral and FBA fees and currency conversion, and tells you the price you need for your target margin. Pay once, no subscription, no account.
Frequently asked questions
How much does it cost to sell on Amazon?
In the US, a Professional plan is $39.99 a month (or $0.99 per item on the Individual plan). Each sale pays a referral fee, 15% in most categories with a $0.30 minimum. If Amazon ships for you, FBA fulfillment fees start at $3.32 per unit for small items priced $10 to $50, plus a 3.5% surcharge. A $24.99 toy of about 1.1 lb pays about $8.97 in fees per sale, or $9.28 during peak season.
What percentage does Amazon take from sellers?
The referral fee is usually 15%, though it ranges from 8% to 17% for most categories, and up to 45% for Amazon device accessories. FBA fees come on top if you use Fulfillment by Amazon.
Is the Amazon Professional plan worth it?
If you sell 41 or more items a month, yes on cost alone: $39.99 a month beats $0.99 per item from that point.
What is the Amazon fuel and logistics surcharge?
Since April 17, 2026, Amazon adds a 3.5% fuel and logistics-related surcharge to FBA fulfillment fees in the US and Canada. It also applies to peak fees.
When are Amazon's peak FBA fees in 2026?
Holiday peak fulfillment fees apply from October 15, 2026 to January 14, 2027. For example, a large standard item of 1 to 1.25 lb priced $10 to $50 goes from $5.04 to $5.34 per unit, before the surcharge.
How much are Amazon storage fees?
For standard-size items, $0.78 per cubic foot per month from January to September and $2.40 from October to December. Oversize items pay $0.56 and $1.40.
US fees as of September 30, 2026, from Amazon's published fee pages. Amazon changes fees regularly, so check Seller Central or the Revenue Calculator before you price. Worked examples are illustrative. SuanSupply is not affiliated with Amazon.