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Ad spend and ROAS tracker for small business ads

See whether your ads make money: spend, clicks, conversions, revenue and ROAS for every campaign, with a clear next step for each one. Works for Google, Meta (Facebook and Instagram), TikTok and other ad platforms. Pay once, no account, and your data stays on your device.

Get it on Etsy, CA$19.99 Free ROAS calculator
The Ad Spend and ROAS Tracker dashboard with ad spend, revenue, ROAS against break-even, profit after ads and a next step for each campaign

What it's good for

What it does

Campaigns

Platform, goal (sales, leads, traffic or awareness), daily budget and status for each campaign.

Weekly results

Spend, impressions, clicks, conversions and revenue, typed in or imported from a Google Ads or Meta Ads Manager CSV.

All the ratios

CTR, CPC, conversion rate, cost per conversion, ROAS and profit after ads, worked out for you.

Break-even ROAS

Your break-even and target ROAS from your own profit margin, so every number has a yardstick.

Next step

Each campaign is marked Scale, Keep or Cut or fix, once it has spent enough to judge.

English and Spanish

Switch the whole app between English and Spanish, in any currency.

How it works

  1. Buy it on Etsy and download the zip.
  2. Open the HTML file in Chrome, Safari, Edge or Firefox. It works offline.
  3. Click Load example data to see a finished setup, then clear it and add your own.

Pay once. No subscription, no account.

Your data stays in your browser, on your device. Sold through our Etsy shop.

Get it on EtsySee all our tools

Frequently asked questions

Does it connect to my ad accounts?

No. You type in your results or import a CSV report you download from the ad platform. Nothing is sent anywhere.

How is this different from the PPC Tracker for Amazon Sellers?

The PPC Tracker works at the keyword level with Amazon search term reports. This tool tracks whole campaigns on any ad platform.

Is there a subscription?

No. You pay once on Etsy and keep the tool.

Where is my data stored?

Only in your browser, on your device. Nothing is uploaded. Use Back up to save a copy or move it to another computer.

Related

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